Our Team

Victoria Jeffs

MSc, Neuroscience & Psychology of Mental Health
President & CEO, Core Purpose

Victoria has a personal motto: “If it’s not life-changing, it’s not worth it” which is exactly how she lives her own life. 

It’s because of her life motto that she developed a deep desire to understand Purpose in Life because she knows that Purpose is not only a basic human need, but also truly the game changer. She realized that Purpose is not just about doing something that feels good, but it is designed to solve a community/social problem. She believes that everyone is born with a Purpose and must ask themselves, “What bothers me the most?” Because the problem that bothers you the most is the problem you were born to solve. Solving a problem that makes the world easier and better for us all: That’s PURPOSE.

Using Neuroscience as the foundation to understand how the brain’s neural mechanisms govern our pursuit of Purpose, she has authored and taught corePurpose1.0, corePurpose2.0 & coreKids. These focus on discovering meaning and purpose, while using techniques to provide neuroprotective factors that can enhance and strengthen not only the mind and body, but Purpose in each person’s life.

For over 15 years, Victoria has been asked to speak and train people globally including by organizations such as the UNHCR where her work impacted the lives of many refugees who were fleeing Afghanistan, Ethiopia, Eritrea, and Syria. She has been invited to speak and deliver her programs in the United Kingdom, Slovakia, South Korea (to teach North Korean defectors) Philippines, Mauritania, Japan, China, Taiwan, Bangladesh, Malaysia, Hong Kong, Singapore, Thailand, Bulgaria, and Mongolia.

She has also taught at Colorado Springs Leadership Institute and has provided professional development in the private sector.

Currently her organization is embedding her training programs into the Educational Sector, Rescue Missions, and Prisons as well as organizations including Parents Challenge and the Department of Human Services.

Her educational career includes a BA in Psychology (Honours) and an MSc in Neuroscience and Psychology of Mental Health (Honours) from King’s College London. Leadership training includes the Center for Creative Leadership (CCL) and training certification for Situational Leadership.

Her work has been translated into 14 languages and is taught in over 22 countries.

In her free time, Victoria plays the violin with her very British husband, Graham and lives in Black Forest, Colorado enjoying her small zoo of animals. Her daughter is married and lives in Colorado.

  • Graham Jeffs (Principal)

    Graham was born in Yorkshire, in the North of England, where he attended an old-style Grammar School, took violin lessons and enjoyed acting. He received his law degree from the University of London, then qualified as a Solicitor and worked in general practice and local government for 15 years.

    He was then appointed Chief Executive of Mendip District Council, in Somerset, United Kingdom, with its four towns of Frome, Glastonbury, Shepton Mallet and Street and the City of Wells, a post he held for 20 years.

    Mendip’s extraordinary variety of both the built and natural environment, includes 8th century Glastonbury Abbey, once the wealthiest and most prestigious monasteries in England, Wells Cathedral, with its school founded in AD 909 and one of the oldest, continuously operating schools in the world. Another town, Street, is the home of Clarks Shoes The beautiful Mendip Hills and Levels and Moors contain outstanding National Nature Reserves. Mendip also hosts the Glastonbury Festival, one of the largest music festivals in the world.

    Graham was heavily involved in rural environmental issues and in regeneration projects in these five historic settlements, and he was also responsible for one of the most extensive outsourcing arrangements in the UK.

    He established a Partnership between the districts of Mendip and Svetlogorsk in the Republic of Belarus which includes education, youth development, law enforcement, environmental issues, and IT.

    Upon retiring from Mendip Graham served five years as Vice Chairman of the National Health Service Board, providing Mental Health for Somerset and on a variety of nonprofit boards. He has worked extensively in the Former Soviet Union and for ETP Slovakia, an NGO working with marginalized Roma (Gypsy) families, upon which Board he still serves.

    Over the last ten years he has been working for Day2 and Day2 International in various parts of the world and, more recently, within Colorado.

    Graham lives in Colorado with his wife, Victoria, 2 huskies, and 2 cats.

  • Lynn Nawata (Partner/Master Trainer)

    Lynn is a highly motivated creative thinker and communicator with over 20 years of experience in the non-profit sector — 12 years at the senior management level — and has been a corePurpose Master Trainer for more than 15 years.

    Born in Canada, she has lived and worked in Japan, Canada, the US, and the Philippines. She is the former Executive Director and a member of the founding Board of Trustees for Real LIFE Foundation, a non-profit that provides high school and university scholarships along with character development and leadership training for disadvantaged Filipino youth. She is also the former Chief Operating Officer of Megawide Foundation, the former Global Communications Director of Every Nation, and the former Country Manager of Harris Corporation in the Philippines.

    Over the past 15 years, Lynn has taught corePurpose to more than 1,500 participants in five countries. She embedded corePurpose as a core curriculum for staff, volunteers, and beneficiaries at Real LIFE Foundation in the Philippines, where more than 1,000 high school and university scholars have successfully completed corePurpose1.0.

    Lynn has a BA (Honours) from the University of Alberta and an Asia Pacific Management Degree from Capilano University in Vancouver, BC, Canada.