Our Leadership Team
Rooted in dignity. Driven by measurable impact. Committed to restoring purpose.
The Core Purpose leadership team brings together expertise across neuroscience, public policy, governance, and nonprofit leadership. United by a shared belief that purpose is a stabilizing force for individuals and communities, our team integrates compelling vision, operational strength, and a transformational product to deliver measurable and lasting results across cultures and sectors.
Victoria Murdoch-Jeffs
FOUNDER & CHIEF PURPOSE OFFICERVictoria Murdoch-Jeffs is the Founder and Chief Purpose Officer of Core Purpose, a neuroscience-informed framework restoring meaning, agency, and direction in individuals and communities facing instability. With an MSc in Neuroscience & Psychology for Mental Health from King’s College London, she brings more than 15 years of experience designing trauma-informed, purpose-based systems implemented across educational, nonprofit, humanitarian, and public-sector environments.
She is the architect and author of corePurpose1.0, corePurpose2.0, and coreKids1.0 — neuroscience-informed curricula embedded in schools, human service departments, refugee education initiatives, and non-profit organizations. She also authored the faith-based corePurpose1.0+, corePurpose2.0+, and coreKids1.0+ versions, effectively weaving Biblical wisdom and values formation into the same evidence-based framework, allowing implementation across churches, ministries, and cross-sector partnerships seeking both measurable impact and Scripture-based transformation.
Her programs have been translated into more than 15 languages and implemented in 23+ countries across five continents, including refugee and displacement contexts. She has led global training teams, overseen federal and private funding compliance, and built scalable infrastructures equipping local leaders to sustain long-term transformation.
Through this work, Victoria advances a global vision in which purpose is not a luxury, but a stabilizing force for families and communities — integrating scientific rigor, spiritual formation, and systems strategy to cultivate dignity-centered change worldwide.
Lynn Nawata
CHIEF CREATIVE OFFICERLynn Nawata serves as Chief Creative Officer for Core Purpose, bringing to our team nearly two decades of nonprofit executive leadership across North America and Asia. With senior roles spanning operations, communications, and international development, she specializes in translating complex mission-driven frameworks into compelling, culturally intelligent programs and messaging.
She has more than 20 years of experience in nonprofit management, including 8 years as Executive Director of Real LIFE Foundation, a faith-based NGO, and 2 years as Chief Operating Officer of Megawide Foundation, the CSR arm of Megawide Construction Corporation in the Philippines.
Lynn was responsible for the development and expansion of scholarship programs for both foundations which serve underprivileged Filipino youth, and provided corePurpose training programs that benefited more than 1,000 scholars of Real LIFE Foundation and Megawide Foundation.
Her background also includes extensive international work experience in private sector, public sector, global ministry, and nonprofit leadership, including growth strategy and global communications, equipping organizations to expand influence while maintaining clarity of vision, mission, and values.
At Core Purpose, Lynn leads brand strategy, creative communications, and global outreach, helping strengthen relationships, expand visibility, and ensure the organization’s message remains clear, authentic, and aligned across every area of its work.
Jackie Jaramillo
CHIEF STRATEGISTJacqueline “Jackie” Jaramillo serves as Chief Strategist for Core Purpose, bringing more than four decades of executive leadership across nonprofit innovation, workforce development, public policy, and faith-based collaboration. A pioneer in welfare-to-work reform, she founded Colorado’s first private sector welfare initiative — an approach that gained national attention — and previously shaped state-level human services policy as Senior Assistant to the Governor.
Throughout her career, Jackie has built and stewarded large-scale coalitions bridging civic and faith communities. She played a foundational role in Faith Partners, a 160-church coalition in El Paso County, and helped launch Fostering Hope (30 churches) and Westside Cares (21 churches), mobilizing congregations to address foster care, housing stability, and poverty intervention across the region.
Her leadership spans enterprise creation, economic mobility strategy, housing systems, and philanthropic governance.
At Core Purpose, Jackie provides systems-level strategy, aligning public policy infrastructure, faith networks, and economic opportunity pathways — strengthening the long-term frameworks necessary for scalable, dignity-centered transformation.